As part of the discussion on Real Beauty and what I’ve learned as a chubby chick, Sheila Hollinghead said this:
I teared up watching the Dove commercial and here’s why. We are more than what we see in the mirror. The personalities of the women showed through, making them more beautiful to those describing them. And that to me is worthy of a tear.
To which I said: Yes. Absolutely, yes. I teared up too, and I watched it several times, including with my teenage daughter. It really does resonate.
The part that felt a bit funky to me was when the one gal said, “It’s so important…I need to be more grateful for my natural beauty.”
I watched it several times, and that bugged me increasingly with each viewing. I felt like something more subtle than the usual selling of discontent and insecurity was happening: I was being sold my own positive emotions, with the company’s products as a rider. But how? It doesn’t have the usual feel of marketing. They don’t even tell you to buy anything.
Or do they?
I’ve used Dove products since long before I heard of the Real Beauty campaign, because I have sensitive skin. So after a bit, I got to thinking about what’s in my bathroom cabinet. Continue reading